BIO

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Hi.

I am a Creative Director & Strategist with over 17 years of experience in editorial, social, and brand campaigns.

I specialize in full-service creative direction, production, and branding spanning apparel, beauty, technology, and entertainment.

Most recently, I was part of a Marketing team at a global apparel design & manufacturing company, with a large client roster spanning from contemporary to fast fashion. I lent my creative expertise from inception to completion in the creation of DTC brands and LTO collaborations.

Prior to that, I was a Creative Content Director at a social media & creative strategy agency, where I specialized in 360 and experiential marketing. I used a tailored strategy and approach to create a voice and tone for each client. I’ve also held a position as a Creative Producer leading the pre, day of, and post production on large and small-scale projects. A large part of my role was managing vendor communication and negotiations as well as collaborating with clients, multiple creative teams, crew, and talent.

CLIENTS : Target / Warner Media / HBO / Walmart / Torrid / Revlon / Beautycounter / Rachel Zoe Inc. / The Zoe Report / Box of Style / Clique Media / Who What Wear